Cara Cunningham (TC 2007) is the Director of Neue Media and Founder and CEO of Campaign Trail. Cara is an experienced marketing leader and business founder, having held Director roles for agencies, publicly listed companies and private firms over her 15 year career, with a focus on the property and construction sector.

Her high-energy, entrepreneurial spirit has been a constant driver of creativity, business expansion and innovation. Coupled with strong commercial acumen, Cara has led businesses, as part of an executive team and as a founder, to industry-dominating brand awareness, market share and record revenue growth.

Cara sits on the board of Women in Property, a not-for-profit organisation dedicated to creating opportunities for women to enter senior leadership roles in the built-form sector.

A motivational leader, Cara fosters a high-performance workplace culture that celebrates innovation and the early adoption of emerging technologies such as AI. In her latest venture, Campaign Trail, Cara has layered AI models with years of performance marketing data to develop a first-to-market model for customer acquisition, nurture and conversion. Excited by the disruptive power of AI and technology to simplify marketing for SMEs and enterprise, Cara’s mission is to make intelligent marketing accessible to every business globally.

Cara developed a strong foundation in creativity, confidence, and leadership during her time at Toorak College. These values continue to inform her approach to business, championing bold thinking, collaboration, and meaningful connection.

LinkedIn: Cara Cunningham


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